Nissan Thailand has awarded its highest national dealer honor, Best of the Best Dealer 2025, to Siam Nissan Mae Sot Co., Ltd. headquarters branch, recognizing excellence across key areas of automotive retail operations.
The award ceremony took place at Nissan Dealer Conference 2026 in Bangkok under The Next Move concept, bringing together Nissan dealers from across Thailand and setting a stage for shared business direction and long-term partnership.
Best of the Best Dealer 2025 criteria
The Best of the Best Dealer 2025 award is based on strong performance across key indicators, including annual new-vehicle sales, aftersales service efficiency, customer satisfaction index, and showroom and service-center management standards.
Siam Nissan Mae Sot has represented Nissan for more than 30 years, serving customers in Tak province and nearby areas through vehicle sales, aftersales service and standard body and paint repair operations.
The Next Move and Nissan dealer network direction
During the annual dealer meeting, Masao Tsutsumi, President of Nissan Thailand and ASEAN, emphasized a more flexible business direction and closer collaboration with the dealer network as Thailand’s automotive market continues to change.
Nissan reaffirmed its commitment to investment, growth and sustainable mobility plans. Chalermwat Triratwattana, Senior Executive Vice President of Siam Nissan Mae Sot, said close cooperation and flexible policies would help both the company and the wider dealer network move forward with stability.
Bangkok Motorhaus Perspective
Nissan Thailand’s decision to honor Siam Nissan Mae Sot during The Next Move-themed conference shows a strong focus on dealer-network readiness. The strategy is not only about new-car sales volume in a price-war market, but also about rebuilding core strengths in aftersales service and customer satisfaction.
A border-area dealer with more than 30 years of experience winning across the highest KPI set is a reminder that long-term customer relationships and service confidence still matter deeply in today’s automotive market.
The next challenge is turning The Next Move into visible products and policies. Thai buyers are waiting for clearer next-generation EV and hybrid direction from Nissan. If the brand combines strong dealer execution with modern powertrain technology, this could become a meaningful step toward renewed momentum in Thailand.
