Technosell (Frey) Co., Ltd., the importer and distributor of Lamina automotive and architectural window films, is continuing its social contribution program under the 13th Rak Lok with Lamina project. The activity reflects the company commitment to grow alongside Thai society.
30 rai of forest research under the Film the World idea
The latest activity creates a 30-rai forest planting plot for silviculture research and learning. It focuses on studying growth, adaptation and relationships among various forest species through mixed-species planting.
This approach aims to recreate a more natural ecosystem, support biodiversity and provide long-term monitoring value rather than treating forest planting as a purely numerical activity.
More than 580 rai restored and over 113,000 trees planted
Lamina also provides a two-year maintenance budget for the planted area so the forest plot can be cared for and monitored systematically. The Rak Lok with Lamina project has now restored more than 580 rai of forest area in Thailand.
Across the long-running program, Lamina says it has accumulated more than 113,000 planted trees, giving the project a concrete and measurable CSR footprint.
Bangkok Motorhaus Perspective
For an automotive-related business to continue a social and environmental project for many years is meaningful. The Rak Lok with Lamina program dates back to 2008 and continues into 2026, making it a clear sustainability signal rather than a one-off CSR campaign.
The Film the World wording is also sharp from a brand strategy perspective. It connects Lamina core window-film product, which is associated with heat reduction and energy saving, directly with environmental restoration. That matters to modern consumers who increasingly evaluate ESG and CSR credibility alongside the product itself.
The stronger point is the move from simple tree planting to a research forest plot. Mixed-species planting gives the project ecological depth and makes the forest restoration story more credible than a purely quantitative campaign. More than 580 rai of restored area and over 113,000 planted trees help make Lamina sustainability communication more measurable.
For brands operating around the automotive ecosystem, environmental positioning is increasingly important. Customers are looking beyond products to the broader role a brand plays in society and the environment. This activity therefore works not only as forest restoration, but also as long-term brand positioning in a market where sustainability has become a shared language.
