Ms. Channapa Saisamorn, Chief Executive Officer of Technosell (Frey) Co., Ltd., the importer and distributor of Lamina automotive and building window film from the United States, participated in presenting financial support to the Thai Red Cross Society at the press conference for the 52nd Red Cross Concert 'Still On My Mind,' held in remembrance of His Majesty the King. Admiral Pairoj Fueangchan, Commander-in-Chief of the Royal Thai Navy, as Chairman of the Organizing Committee, received the donation at the Royal Thai Navy Auditorium. All proceeds, without deduction for expenses, will be presented to His Majesty for royal merit to contribute to the Thai Red Cross Society in its continued efforts to assist the public.
Details and Utilization of Funding Support
The Red Cross Concert, organized by the Royal Thai Navy, is held in honor of Her Majesty Queen Sirikit The Queen Mother, President of the Thai Red Cross Society. All donated funds will be utilized to drive various social assistance projects through the network of the Thai Red Cross Society, comprising:
- Disaster relief and aid projects for victims in various disaster situations nationwide.
- Breast cancer screening and treatment projects for underprivileged citizens.
- Junior Red Cross activities for the development and promotion of youth quality of life in communities.
- Organ and Eye Donation Center, serving as a medium to extend lives for patients.
- Hematopoietic stem cell procurement and donation project to give new life to fellow human beings.
Lamina's Concept for Conducting Sustainable Social Activities
For over three decades as Thailand's No. 1 window film market leader, Lamina has actively contributed to society under the aspiration of "Lamina grows alongside Thai society," through various sustainable charitable projects.
- The Lamina San Fan Dek Thai Dai Lao Rien (Lamina Fulfills Thai Children's Education Dreams) project, including the Mini San Fan (Mini Dream Fulfillment) project and the Sang Fan Pan Roi Yim (Creating Dreams, Sharing Smiles) project, to support educational opportunities for youth in remote areas.
- The Rak Lok Kub Lamina (Love the World with Lamina) project, focusing on environmental restoration and natural resource conservation.
- Support for advanced pharmacological research, in collaboration with Siriraj Foundation, to elevate Thailand's medical industry.
- Contributions to major charitable organizations such as the Chaipattana Foundation and the Prince Mahidol Award Foundation under the Royal Patronage.
How does Bangkok Motorhaus view it?
From the perspective of Thailand's automotive business and aftermarket accessories market, Lamina's continuous Corporate Social Responsibility (CSR) activities, exemplified by its support for central organizations like the Thai Red Cross Society, reflect a long-term strategy for maintaining Brand Trust. Amidst the current fierce competition in the window film market, driven by the influx of economical products and numerous new brands, establishing its image as an organization that has been alongside Thai society for over 30 years is a crucial factor in differentiating itself in consumers' minds, beyond just the quality of technology and heat-filtering innovation.
The allocation of budgets to support both national-level projects and regional educational development initiatives highlights the brand's commitment to Local Rootedness within society. In terms of marketing psychology, this sense of attachment and positive perception serves as a crucial protective shield, helping to retain existing customers and attract new car users who prioritize a stable and verifiable business history. This is particularly relevant in the current market climate, where consumers often choose services from brands that are familiar and trusted in the long term.
