BYD Auto (Thailand) Co., Ltd. and Rever Automotive Co., Ltd., the official distributor and aftersales provider for BYD and DENZA new-energy vehicles, hosted the Football Clinic BYD Drive the Dream at Rajamangala National Stadium on May 30.
The activity was created to inspire young Thai footballers under the “BYD powers Thai football” concept, while reinforcing BYD role as an official main sponsor of Thailand national football and Thai League.
Nine training stations with professional coaches and national players
The clinic welcomed 264 children aged 7-14 from recreation and youth centers across Bangkok and other provinces for structured football training.
The coaching program was led by Coach Wang, Thawatchai Damrong-Ongtrakul, a former Thailand national-team player and head coach of the Thailand men under-23 team.
The curriculum was divided into nine skill stations covering core football techniques, including ball control, passing, movement and team play tactics, helping young participants build skill and confidence in a systematic way.
Meeting Thai football stars and supporting the next generation
Beyond the field training, the children also had a memorable chance to meet and join activities with three senior Thailand national-team players: Chanathip Songkrasin, Peeradon Chamratsamee and Kampol Pathomakkakul.
The players shared inspiration with young participants before the event closed with an official sports equipment handover.
Jirasak Chuenarom, managing director of Rever Automotive, represented the company in handing over equipment to recreation and youth centers so it can support future football training in local communities.
Bangkok Motorhaus Perspective
BYD and Rever sports-focused CSR activity in 2026 reflects a strategic move beyond vehicle sales toward stronger brand localization in Thailand.
Becoming a major supporter of Thailand national football and Thai League is a strong marketing play because football connects deeply with Thai fans. The “BYD powers Thai football” theme ties naturally to the brand electric-energy identity while sending positive energy to football communities nationwide.
Choosing Rajamangala National Stadium adds symbolic weight, and bringing in national icons such as Chanathip makes the activity feel more meaningful than a standard public-relations event.
As Thailand EV market becomes more competitive in 2026, sports marketing combined with youth development can make a foreign technology brand feel more approachable and more connected to Thai consumers.
