Mazda Sales (Thailand) Co., Ltd. continues its youth-development and sustainability approach by hosting Mazda U.S. College PREP Junior Golf Camp 2026 at Rancho Charnvee Resort & Country Club in Nakhon Ratchasima on June 6, 2026.
The exclusive golf camp was designed for Mazda customer families, with more than 120 young golfers and parents joining the learning experience.
U.S. college-level coaches share professional golf training
The highlight of the 2026 camp was Mazda invitation of international junior-golf coaches from leading U.S. universities, including Jenna Birch from the University of Arkansas at Little Rock, Richard Church from Southern Utah University and Mike Dunphy, a former tour manager from Srixon/Cleveland Golf.
The training focused on correct fundamentals through sports-science principles, alongside professional athlete mindset lessons such as emotional control, discipline and long-term goal setting.
Thai junior golfers who earned scholarships to study in the United States, including Amy Paweenthida Rammueang and Khongkwan Sirichaya Chanphen, also joined to share real experience and inspire younger participants.
Joy Drives Lives turns customer experience into youth opportunity
Phopnipit Jirawattananon, marketing and digital innovation director of Mazda Thailand, said the activity continues the long-running Mazda U.S. College PREP Junior Golf Championship program.
Mazda uses its Joy Drives Lives philosophy as the foundation for social activities, quality-of-life improvement and customer experiences that go beyond the role of a car brand.
Bangkok Motorhaus Perspective
Mazda continued focus on golf sports marketing in 2026 reflects a clear premium positioning strategy. Golf demands concentration, accuracy and careful planning, qualities that match Mazda Skyactiv engineering philosophy and Kodo Design language.
From a CRM perspective, bringing U.S. college-level coaches to train customers children creates high emotional value for Mazda families. It is more than routine aftersales contact; it gives young people a shortcut to global opportunity and deepens brand loyalty.
As mass-market brands and EV players compete heavily on price in 2026, Mazda choice to build a stronger customer community and emphasize premium lifestyle value is a sensible defensive strategy. Customers who buy for image, driving enjoyment and taste are often less price-sensitive, and they can stay with the brand longer when the lifestyle connection feels real.
