CHANGAN Automobile has announced a strategic global partnership with the Portuguese Football Federation as an Official Global Partner of Portugal’s national football team. The collaboration is built around the “Stay In The Game” concept and supports CHANGAN’s wider Vast Ocean Plan for global expansion.
The announcement took place at Cidade do Futebol in Portugal, with executives from both organizations and key football figures joining the event. CHANGAN also introduced the “Sounds Like Changan” brand collaboration video to connect its new-energy vehicle story with a broader global audience.
A key part of the event was the handover of the DEEPAL S05 Plug-In Hybrid to FPF executives, followed by a symbolic kick-off and a long-distance European test drive covering more than 1,000 km from Lisbon to Madrid and Turin.
Mi Mengdong, Vice President of CHANGAN Automobile, said the “Stay In The Game” idea reflects commitment, consistency, and determination. For CHANGAN, the partnership is not only sports sponsorship; it is also a way to present its innovation and long-term brand vision on a global stage.
CHANGAN models connected to the Thai market
Readers can explore related Bangkok Motorhaus Car Database pages for CHANGAN, DEEPAL S05, DEEPAL S07, and AVATR 11.
CHANGAN NEVO Q05 2026
- Expected Thai pricing: around 5xx,000 - 6xx,000 baht.
CHANGAN DEEPAL S05 2026
- BEV LITE: 799,000 baht
- BEV PLUS: 849,000 baht
- BEV MAX: 899,000 baht
- REEV PLUS: 949,000 baht
- REEV MAX: 999,000 baht
CHANGAN DEEPAL S07 2026
- S07: 1,399,000 baht
- S07 L: 1,499,000 baht
AVATR premium intelligent EV brand
- Luxury SUV AVATR 11
- Futuristic Luxury Gran Coupe AVATR 12
Bangkok Motorhaus take
CHANGAN’s partnership with Portugal is a strong sports-marketing move. Portugal has one of the world’s most recognizable football brands, so this partnership can help CHANGAN build awareness and credibility faster in Europe.
For Thai automotive readers, the interesting point is that several models in CHANGAN’s global story are already connected to Thailand, including NEVO Q05, DEEPAL S05, DEEPAL S07, AVATR 11, and AVATR 12.
The long-distance DEEPAL S05 PHEV test drive across Portugal, Spain, and Italy also helps present the technology as more than a showroom concept. It shows CHANGAN’s confidence in the vehicle platform, energy-management software, and broader quality standards.
This global positioning should support Thai buyer confidence because CHANGAN is presenting the same new-energy portfolio as part of an international product strategy, not just a single-market campaign.
