%BM_MEMA_0%
3 Big Project of Honda Thailand 2026
Next-gen Honda Hybrid: a new hybrid system that has raised both hardware and software for good driving and saving more energy.
Smart SDV: Prepare for future new-model software structure and system ASIMO OS.
Honda S+ Shift and HRC: Enter DNA, fun driving sports style, with a brand-new Honda Racing Corporation in a new product line.
New hybrids and ASIO OS
Honda prepares to raise the future Full Model Chang with technology that focuses both safety and genius connections by ASIMO OS will serve as the center of its software to support the long-term feed and update systems.
This way reflects the direction of a car that's famous for engine engineering, to a car that has more software, which is the direction of the market that the user expects to connect to everyday life like a digital device.
It's a new showroom and H Mark logo.
Honda will take a new identity for more than 200 international vendors this year, and then use the new H Mark logo, and adjust the touchpoint to be an even more modern customer problem.
%BM_MEDA_%1%
This strategy announcement is clear that Honda can't stay silent anymore, because the Thai car market is being forced from both EV and Chinese camps, brands and fast-to-do buyers.
The most interesting points are Nex-gen, Honda Hybrid and ASIMO OS, because this could be the indicator of how well Honda can adjust memory from a strong engine brand to a brand of software, safety and experience.
So changing the H Mark logo and changing the country's showrooms isn't just about changing the showroom sign, but it's a sign that Honda Thailand wants to make the brand's new chapter clear on the Thai market.
